must-have ! fresh Retail Born in China Going Global by Ashley Dudarenok

A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma’s vision of "The brand-new Retail", where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever.

We unpack how a excellent storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services.

The long battle between bricks and clicks is over, and the winner is The latest Retail.

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, i